Posted by: A.R. Cherian | November 12, 2009

Your Organization’s Purpose

Tonight in class we were discussing about purpose and finding your organization’s purpose. I love how my professor, Bret Simmons, talked about it in class and on his blog. It made a lot of sense.  Not many of the students in the class knew their company’s purpose or could recite it back. I couldn’t even remember my former company’s purpose. It’s one of those things we see in the employee manual and never look back at again.

Purpose is as basic as asking

  • Why does your organization exist?
  • Why should my organization use the world’s limited resources?
  • What value is my organization creating in the world?

Purpose is one of those 30,000 ft-level views of a company. Not everyone will get it right away, but the important thing is that they can be taught and made to understand why this is the company’s purpose.

Purpose is a strong driver of behavior if your employees know your purpose, understand your purpose, and get behind your purpose. It should be short and to the point, so that your employees can remember it always and see how it is being applied to their day-to-day work.

What’s even more important about purpose is that once you define your organization’s purpose and people within understand the purpose, you can create a culture of  purposeful leaders and purposeful followers (which I’ll blog about next time).


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