Posted by: A.R. Cherian | October 8, 2009

Feedback in Communication

While communicating in any context you have the following key components

  • Communicator
  • Receiver
  • The message
  • Delivery method
  • Feedback
  • Action

I believe feedback in a crucial component that often is neglected in many corporate communication methods. Often times we send out a memo or email to someone or a group and never get feedback as to whether the message was understood correctly or not. I have sent emails to users regarding computer policies that have gone unheeded. I have been in meetings were there was not enough feedback from the receivers of the message and it led to no action after the meeting.

It’s interesting to note that feedback is explicitly built into many types of communication that is crucial to the point of life and death. Military personnel respond to the communicator by “Aye, Aye Captain” or “Yes Sir!” Airline pilots and ground crews make sure each message broadcasted is received by “roger” or a repeating of the message. Same thing goes for fire crews.

A lot of today’s electronic communication methods neglect this feedback loop. Are our business messages any less crucial? A lot of misunderstanding comes from not understanding what someone is trying to say. Why do we neglect to get feedback from our colleagues in the business communication process?


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